C3 no.396 (2018-4/6)


Brand and Identity
Embodying Brand and Identity_Silvio Carta
– New Headquarters for BBVA_Herzog & de Meuron
– Hankook Technodome_Foster + Partners
– Kolon Corporate and Research Headquarters_Morphosis
– Amorepacific Headquarters_David Chipperfield Architects
– Kiswire Busan Headquarters + F1963_BCHO Architects
– LEGO House_BIG
– Natura Headquarters São Paulo_Dal Pian Arquitetos
– Merck Innovation Center_HENN

Closing in on Nature – Natural Habitats
Closing in on Nature – Natural Habitats_Heidi Saarinen
– Bridge House_Llama Urban Design
– Cloaked House_3r Ernesto Pereira
– One Year Project_Life Style Koubou
– Moenda House_Felipe Rodrigues



Brand and Identity
Embodying Brand and Identity_Silvio Carta

The projects featured in this issue illustrate how architecture can be used to convey a strong message about a company and its brand. The several buildings here presented can be seen as the ultimate manifestation of the corporate image that characterises each company. From cosmetics to tires and from textile to banking corporations, these global companies and the architects they employed worked together to create buildings that not only affirm their physical presence in the urban contexts in which they sit, but they also render the mission, ethos and values for which these companies stand. In this section we will see how different architects used architecture to materialise each company’s identity.



Closing in on Nature – Natural Habitats
Closing in on Nature – Natural Habitats_Heidi Saarinen

Four residential projects, often in remote locations in all corners of the world, are reviewed in this essay. Designed for placement into the very midst of nature, each project has its own unique site-specific narrative, all having encountered a varying degree of challenges during the design process and beyond. Overall, the constraints and processes have altogether unquestionably paid off, as the buildings continue to integrate, mature and morph into their dramatic surroundings long into the future. Perhaps there is a deeper connection with nature, when living in the natural environment as one ‘equal’ part of the wider eco system. Use of locally sourced, natural, often handcrafted materials add to the authenticity of contemporary rural living. The projects come completely equipped with the necessary components for contemporary living in these types of locations. Open plan, clutter free spaces become tranquil viewing ports and comfortable hideaways.

Additional information

Weight 2 kg

C3 NO.396_1807




22.5cmX 30cm


pur & jacket


English + Korean