Individualization & Integration
A triangle, a circle, a parallelepiped: a history of stereometry “in between” _ Diego Terna
Le Corbusier defined architecture as a play of volumes brought together in light: it is possible, in some cases, to analyze works of architecture through the filter of stereometry, that is, the measurement of volumes. The works that will be presented here all offer formal reminders of geometries, easily identifiable, which ultimately transform the works into large quantified objects, and in this way offer visitors more direct comparisons.
The use of Euclidean geometry has its roots in prehistory, and one example of such an application, the Santa Cristina Sacred Well, will introduce the theme of stereometry, a theme we will subsequently pursue through the examples by Archigram and SANAA, whose projects speak to us of how geometry is able to create a space between things and how human actions can insert themselves in this space.
In this way we will discern how architecture can reveal a surprising complexity even in simple gestures, perhaps thanks to the tension between the geometric and the non-geometric, as the work fits into the folds of a world that often seems to call for a strong formal clarity.
The Corporate Image _ Silvio Carta
How is architectural design derived from corporate identity?
This text deals with the image that a corporation or a company wants to put forth of itself and the translation of this image into architecture. Successful companies—most of the time having a global presence—consider the promotion of an identity to be a crucial part of their public appearance and market strategy. The image produced by the company is twofold: the first aspect is what the company itself wants to transmit to the world, an image which is controlled, niche-market-oriented and carefully studied, while the second is the image that the world (say the “public”) builds of its own accord as an amalgam of individual opinions. Moreover, other companies need to establish and spread a clear image of themselves, representing in the most transparent and immediate way the basis of their activities and products and what they are up to.
This text will focus on how business firms try to build an image through architecture and buildings, in an attempt to create a widely recognized global identity associated with certain established aspects of the company, and how architecture responds to such requests.